ANTHONY GREENBERG
FOUNDER & CEO
For more than 20 years, Tony has specialized in multifamily and mixed-use development, overseeing more than 10,000 residential units and 1 million square feet of neighborhood-serving retail across 50+ projects. Before founding First Form, Tony was Executive Vice President at JBG SMITH (NYSE: JBGS) where he spent 15 years. Prior to JBG, Tony was a developer at Clark Realty Capital (now CRC Companies) where he developed multifamily, mixed-use, and military family housing projects.
Over the course of his career Tony has developed deep expertise in all facets of real estate development, spanning multiple asset classes and building typologies. Working in established as well as emerging submarkets, Tony has created and harvested value across the full lifecycle of development projects from conception to completion. Striving to stay at the forefront of development best practices, Tony has extensive experience in sustainable and transit-oriented development, workforce and luxury housing, urban and suburban infill, horizontal and vertical mixed-use, and placemaking and place management.
Tony’s commitment to improving the built environment extends beyond his development activities to his non-profit and professional association leadership. He is past Chair and current member of the National Building Museum’s Board of Trustees. He is also a member of Fallingwater’s Advisory Committee and the Research & Responsible Design Panel of the Neutra Institute For Survival Through Design. He has also served as a Regent of the American Architectural Foundation and has held numerous leadership roles within the Urban Land Institute (ULI) and is a past receipt of Urban Land Magazine’s 40 Under 40.
Tony received his Bachelor’s degree in East Asian Studies from Harvard University, and holds advanced degrees from the University of Virginia and Georgetown University’s Edmund A. Walsh School of Foreign Service.