Building the best
comes first.™

We want to deliver a facility or field that exceeds your expectations.

Our goal is the same every time we set out to build something, whether it’s a sports facility, an athletic field, or our relationship with you: We simply want to build the best.

Building the best starts with seeing every project as a partnership. We sit down with you to truly understand your needs, your vision, and your budget. We want to deliver a facility or field that exceeds your expectations and fits beautifully into its surroundings.

Building the best means being on-site every day to ensure your project runs smoothly and that quality is a priority, from start to finish. It also means delivering your project on time and backing up our work with an industry-leading warranty.

When it comes to playing surfaces, building the best means a total rethinking of how synthetic turf athletic fields are designed and constructed. It means combining our civil engineering principles with state-of-the art materials science to create better, safer, faster-playing surfaces for athletes of all ages and levels, from peewee to the pros.

Building the best isn’t easy, but we think it’s worth the effort when we see the great things we’ve built, including the strong, lasting relationships we enjoy with our clients.

That’s why at FirstForm®, building the best comes first – now and always.

Meet Our
Leadership Team


Jacques Roman

National Sales Director


Jacques combines over 10 years of experience in the Sports Construction and Synthetic Turf industry. Jacques has Directed and Managed numerous Public and Private Projects throughout the country including High School, NCAA and NFL organizations. Jacques attended Appalachian State University where he was a 3 time National Champion, 4 time Conference Champion and 3 Time First Team All-American on the App State Football Team. Jacques Lives in Atlanta, GA.

Rick Mercer

Director of Business Development



Rick combines 25 years of industry experience holding executive positions at Octagon, Golden Bear International, and Omnicom. He is a graduate of the University of Virginia where he was captain of the baseball team. Rick lives in Jupiter, FL.


Jeromy Olson

Chief Executive Officer


Jeromy combines 19 years in senior management, technical sales and training for midsize through Fortune 500 Companies. He has held professional roles including CEO, Chairman of the Board, vice president of sales and marketing, area sales manager, and field trainer. He is a graduate of Northern Illinois University, DeKalb, IL.

Bill Howe




Bill combines 30 year’s professional experience in public markets, business and real-estate finance. He has served as consultant to CEOs of many public companies; responsible for introductions to capital sources, strategic business relationships, public market communication, and investor relation programs. Bill lives in Jupiter, FL.

Laura Kvasnicka

Office Manager


Laura combines 17 years of experience managing accounts payable/accounts receivable, purchasing, and human resources for midsized companies. She is an accounting graduate of the College of Dupage, IL and avid tennis and softball player. Laura lives in Sycamore, IL.

Ed Capko

Investor Relations


Ed has over 25 years of experience in the capital markets, advising individuals and corporations on investment decisions.  Ed has managed a regional office for a major brokerage firm, and in addition, was President of his own firm.  Using that past capital markets experience, Ed is now a full time Investor Relations Director with a focus on helping companies achieve the growth they deserve.