Building the best
comes first.™

We want to deliver a facility or field that exceeds your expectations.

Our goal is the same every time we set out to build something, whether it’s a sports facility, an athletic field, or our relationship with you: We simply want to build the best.

Building the best starts with seeing every project as a partnership. We sit down with you to truly understand your needs, your vision, and your budget. We want to deliver a facility or field that exceeds your expectations and fits beautifully into its surroundings.

Building the best means being on-site every day to ensure your project runs smoothly and that quality is a priority, from start to finish. It also means delivering your project on time and backing up our work with an industry-leading warranty.

When it comes to playing surfaces, building the best means a total rethinking of how synthetic turf athletic fields are designed and constructed. It means combining our civil engineering principles with state-of-the art materials science to create better, safer, faster-playing surfaces for athletes of all ages and levels, from peewee to the pros.

Building the best isn’t easy, but we think it’s worth the effort when we see the great things we’ve built, including the strong, lasting relationships we enjoy with our clients.

That’s why at FirstForm®, building the best comes first – now and always.

Meet Our
Leadership Team


Kort Wickenheiser

Director of Sales & Marketing



Kort combines 14 years of experience in professional sales and marketing and 10 years in collegiate and high school coaching. He is a magna cum laude graduate of Muhlenberg College in Allentown, PA where he was captain of the basketball team. Kort lives in Clarks Summit, PA.

Rick Mercer

Director of Business Development



Rick combines 25 years of industry experience holding executive positions at Octagon, Golden Bear International, and Omnicom. He is a graduate of the University of Virginia where he was captain of the baseball team. Rick lives in Jupiter, FL.

Rick Aseltine

Northeast Regional Sales Manager



Rick brings 9 years in complex technical sales with a Fortune 500 company. He is a business management graduate of Johns Hopkins University where he was a member of the collegiate fencing team. He received his Masters of Business Administration from Ohio University. Rick lives in Rochester, New York.

Dusty Gilbreth

Southeast Regional Sales Manager



Dusty combines 10 years in coaching baseball and performance training. He is a business management graduate of North Central College in Naperville, IL where he was captain of the Cardinals baseball team. Dusty lives in Atlanta, Georgia.

Jay Schroeder

West Coast Sales Manager



Jay had a 15-year career as a professional athlete in both the NFL, for 11 years with the Washington Redskins and Oakland Raiders, and in Minor League Baseball with the Toronto Blue Jays. He spent 15-years as an athlete director and coach on the high school level. Jay lives in St. George, Utah.

Ryan Zenz

Midwest Regional Sales Manager

(414) 374-2098


Ryan brings technical sales experience with a Fortune 500 company. He is a business administration graduate of the University of Wisconsin-Whitewater and avid outdoorsman. Ryan lives in Milwaukee, WI.


Jeromy Olson

Chief Executive Officer


Jeromy combines 19 years in senior management, technical sales and training for midsize through Fortune 500 Companies. He has held professional roles including CEO, Chairman of the Board, vice president of sales and marketing, area sales manager, and field trainer. He is a graduate of Northern Illinois University, DeKalb, IL.

Bill Howe




Bill combines 30 year’s professional experience in public markets, business and real-estate finance. He has served as consultant to CEOs of many public companies; responsible for introductions to capital sources, strategic business relationships, public market communication, and investor relation programs. Bill lives in Jupiter, FL.

Scott Allen, AIA NCARB

Director of Architecture & Engineering


Scott combines 22 years of sports facility design, engineering, and construction management experience on public and private projects. He is an architecture graduate of the University of Kansas and has an associate in specialized technology of drafting and design from Johnson Technical Institute, PA.

John Rombold, ASBA, LEED

Director of Project Management


John combines 16 years of commercial construction and synthetic turf installation management on public and private projects. He is a science and business administration graduate Clarion University in Clarion, PA.

Ross Smithey

Track & Field Operations Manager



Ross combines 7 years of experience managing and installing track systems with head track & field and cross country coaching experience at Texas A&M University-Commerce. He is an exercise science graduate of the University of Central Missouri. A two-time All-American Athlete, Ross lives in Independence, MO.

Laura Olvera

Office Manager


Laura combines 17 years of experience managing accounts payable/accounts receivable, purchasing, and human resources for midsized companies. She is an accounting graduate of the College of Dupage, IL and avid tennis and softball player. Laura lives in Aurora, IL.

Meet Our Corporate Sponsors